Bluetide jazz fest

Branding - Illustration - Animation

2025

Blue Tide Jazz Fest is a student branding and experience design project focused on creating a cohesive visual identity for a jazz festival in Riverton, New Zealand. Inspired by the calming coastal environment and the smooth, laid-back nature of jazz music, I developed a relaxed, fluid brand system that included logo design, an interactive animated poster, a 3D environmental component, and additional branded touchpoints, emphasizing motion-aware design, spatial thinking, and immersive brand experience.