doc marten rebrand

Branding - Packaging - Typography

2025

For my Visual Branding class, we kicked things off by rebranding a shoe company, I chose Dr. Martens. I wanted to give the brand a fresh new look and vibe to bring it back to life and make it feel stylish again. My redesign includes both a Light Mode and a Dark Mode version, keeping the brand’s original edgy, darker feel for those who love it, while also adding a brighter, more colorful side for people who want to express themselves in a bolder way.