LUNA COFFEE

UI / UX - Packaging - Branding

This campaign experience project developed a cohesive social impact system for Luna Coffee, connecting digital storytelling with purposeful design. A scrollable, interactive homepage guides users from awareness to action by emphasizing the coffee’s handcrafted quality and its support of Puerto Rican farming families. Ripped paper textures and hand-drawn elements reinforce authenticity, while blue tones build trust and credibility. Through clear hierarchy and narrative-driven interaction, the campaign demonstrates how UI/UX and cross-medium design can create meaningful social impact.

Prototyped in Figma